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Sony Announces a Super Fast Smartphone Sensor

Sony Announces a Super Fast Smartphone Sensor

The recently announced Sony Exmor RS IMX230, packs a whopping 192 AF points to a 21MP 1/2.4-inch stacked cellphone sensor. The sheer number of autofocus points, in addition to the fact the sensor will allow for phase detection means that blazing fast AF is all...

Canon’s New 100–400mm Arrives After 16 Years!

Cannon 100-400mm

The original Canon EF 100–400mm f/4.5- 5.6L lens finally has a new successor—the Canon EF 100–400mm f/4.5-5.6L IS II USM. The first generation of the lens was released in 1998. The latest iteration features a new optical formula which includes one Fluorite and one Super...

Yondr Kills The Addiction

Yondr

With musicians fed up and audiences glued to their mobile devices, Yondr has arrived with a solution which operates on a fundamental premise whereby smartphones can be a distraction and a crutch that creates a distance from our surroundings. Yondr’s mission statement is to show...

Sigma Designs One Lens in Two Versions

Sigma Lenses

Even the company calls it a “crazy design”, but people are starting to get used to Sigma’s fixed-lens Quattro cameras, and the first model in the line-up – the dp2 – even won the Best Design category in this year’s TIPA Awards. The new dp1...

Zeiss Unveils Lens Series For Sony FE

The Loxia models – a 35mm f2.0 and a 50mm f2.0

In addition to the new Loxia Series primes introduced for Sony’s FE mount cameras, Zeiss also introduced a new ultra-fast Otus Series model and a new M mount lens. The Loxia models – a 35mm f2.0 and a 50mm f2.0 – feature similar external designs...